red dot award: design concept 2010

“Design in three acts” could be the title of the collaborative performance of Singapore sound artist, sonicbrat, and Spanish musician and sound engineer, Santiago Latorre at the awarding ceremony of the red dot award: design concept this year. The three acts, “manos”, “si el sol no calienta” and “inicio”, greatly mirror the process a designer grapples with when embarking on a new project.

The introduction of new elements together for the first time; the exploration and understanding of these new elements and the final infusion of one’s own philosophy that amalgamates elements into projects. Through the seriousness of the judging process, the red dot award: design concept pays respect to this process, at the awarding ceremony, the inventiveness of the results are celebrated.

The red dot award: design concept is only international design competition to accept ideas and prototypes from all levels in the design industry, including product companies and design studios. The award has become an outlet for design teams and designers to showcase their latest research without customer constraint, and as said by Prof. Carlos Hinrichsen, jury member in 2010, “is gaining more importance year-by-year in the industry and market of design, because every year it allows companies, stakeholders, designers, and students to envision new products and services aimed or able to fit new demands or potential requirements.”

This year, 3,023 projects from 55 countries were presented to the jury. Over 3 days of discussing merits and arguing over details, decisions were made. From out of the entries, 180 were selected for the red dot award for high design quality. Another 29 received the distinction red dot: best of the best for outstanding design quality. Each red dot: best of the best is automatically nominated for the red dot: luminary, the top award at the red dot award: design concept.

The process for selecting one concept out of all entries each year present the jury with interesting challenges, not only must the jury consider the criteria of the award, such as aesthetic quality, ergonomics, manufacturing efficiency, yet the one project must have something extra. The question for the jury was to decide what would make an impact, should social responsibility be a factor, what about the trends of today and tomorrow, can the concept be produced effectively with the design solution presented, which concept would stand the test of time.

Of what assists him in selecting the red dots, jury member for 2010, Danny Venlet is “always looking for innovation in the concept, materials, usage, or a combination of these. In addition to that, it has to evoke an emotion. The emotion can be provoked, for example, by shape, how it is used, the playfulness, etc.”

Passion echoes in this year’s red dot: luminary. CTRUS Football by Mexican design studio, Agent, won the approval of the jury. The designers demonstrated their passion for the sport through the love of their profession, creating a football that will create games that are as visually exciting as the vuvuzelas are loud.

Michel Rojkind and Alberto Villarreal, designers of CTRUS Football, received their award from Worldwide President of the red dot design award, Prof. Dr. Peter Zec, and Mr. Ken Koo, the Asia President. Awards were also given out to the winners who flew from as far as the USA, France and Iran to be at the ceremony, Apart from the winning designers, the red dot design museum was at its full capacity with over 400 international and local guests from industry.

For the ceremony, Pico Art International, the official event manager, transformed the red dot design museum’s main gallery into a runway stage for presenting the winners to the audience.

Adding to the celebrations were cocktails mixed at the Bombay Sapphire bar located right inside the museum. Bombay Sapphire inspired “red dot” cocktails were served throughout the night. Bombay Sapphire was the official spirit and cocktail for the awards.

At the conclusion of the awards ceremony, Prof. Dr. Zec and Mr. Koo unveiled this year’s yearbook of winners and invited guests to view the special exhibition of winning concepts. The yearbook and exhibition is a tradition of the red dot design awards, providing designers with a reference to the best in design. The yearlong exhibition is on view at the red dot design museum.

About red dot award: design concept

The “red dot award: design concept” centres on design concepts, on prototypes, ideas and visions that are new, creative and exciting. The competition offers talented design teams and designers from around the world the chance to present their creative visions and new concepts, to compete with others on an international level, and to distinguish themselves by receiving an award for their talent and high potential in innovation.

About Pico Art International

Pico is one of the world's leading event marketing service providers. With a track record of 40 years in exhibition industry, Pico has earned an unparalleled reputation for creating concepts and transforming them into living, breathing realities. Their success lies in their insistence on servicing clients and partners with Creativity, Knowledge and Reliability.

Pico provides total solutions on event marketing as well as satisfies individual needs in specialised areas. Their core businesses include design and fabrication of exhibition stands; general contracting and technical services for trade show organisers; event hall and facilities management; events, conferences and show management; supply and installation of overlays for venues; permanent exhibits for museums, theme parks and visitor centres; interior fit-out; and advertising signage.

About Bombay Sapphire

Bombay Sapphire is instantly recognisable around the world thanks to its striking, translucent blue glass bottle design. It is fitting then that through its links with the global design community, Bombay Sapphire supports the inspirational designs of international artists, designers and architects.

Bombay Sapphire began its association with the world of design in the 1990s when internationally acclaimed designers first created their versions of the ultimate martini cocktail glass inspired by Bombay Sapphire. Since then glasses by the likes of Karim Rashid, Yves Béhar and Eva Zeisel have been showcased in a global advertising campaign for Bombay Sapphire.

Today, the Bombay Sapphire-inspired world encompasses a broad range of design disciplines including ceramics, textiles and furniture.

About red dot traffic

The Traffic Pte Ltd develops and manages the red dot traffic building that houses the red dot design museum.

The red dot traffic is a creative hub located righted in the central business district of Singapore. The red paintwork hints of the former traffic police headquarters’ new persona. An eclectic community of organisations breath new life into the 1920s colonial building; a design museum, creative services, lifestyle organisations, food and beverage outlets make up red dot Traffic.



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Press Contact:

Leong Su Ming
red dot design award, Asia
Email: suming(at)
Phone: +65 65347134